Pent-up demand isn't merely the desire to start traveling again. In the case of Carnival Corp. passengers, it means spending big to enjoy life during sailings.
In Skift's top travel stories this week, travel industry leaders are outraged about the Congressional impasse over additional relief monies, Skift Research captured the impact of the pandemic in one GIF, hotels are partnering with co-working companies, and various companies are advocating for digital health passports.
Given the longstanding critique of the cruise industry's business model, some critics were pleasantly surprised when U.S. Congress declined to give federal assistance to the industry back in April. Few noticed when the UK did just that as part of its Covid-19 corporate recovery package.
This isn't the first time Carnival has announced a return to cruising in the last month. What's needed here is specifics on how things will be different (and safer) when ships set sail again.
Carnival's recent loans gave it about six months of breathing room to survive without almost no bookings. It needs to act decisively if it wants to restore public confidence in time to avoid an even larger crisis.
Like the other two major cruise lines, Norwegian Cruise Line is struggling to financially survive in a time when ships are docked and no revenue is coming in.
In our coronavirus in travel coverage this week, marketers will have to throw out the playbook post-crisis, Booking Holdings mulled dire financial scenarios, a devalued Airbnb secured new financing at unattractive terms, Flight Centre closed 800 travel agencies, and Carnival Corp. took a controversial investment from the Saudi government.