Articles tagged “canada”

Business Travel

Why Canada doesn't waste its time or money on marketing in the U.S.

Canada’s decision to pull leisure marketing from its poorest performing markets is an interesting tactic, but one that gives individual destinations an opportunity to stand out without competing against the more influential country brand.
Media and PR

How Banff Squirrel turned from Internet meme to tourism ambassador

Banff Squirrel says it best himself: “A good approach to Twitter is to have someone at the helm who loves their product.” Being able to convey a personality and passion can define a destination’s brand more than sharing events and pictures.