Articles tagged “caesars”

Are we guilty of succumbing to these gimmicky PR stunts by writing about them here? Guilty as charged. But as outlandish or strange as some of these things may sound, they do speak to some bigger trends we're seeing in hospitality. Promise.

Caesars Entertainment is promoting The Cromwell as a new hotel experience in Las Vegas focusing on personal service, while leveraging the all-female C-suite as industry disruptors and role models for working women.

Fascinating story which is really about using the best of big data and behavioral targeting in persuading the fence-sitters and occasional uses into more regular users. Makes sense that a casino/resort company is using it.

Caesars is the largest operator of casinos in the world, if it says no to Google Glass -- which makes sense as it prohibits recording devices -- others will follow suit as well.