As long as leisure and business demand for hotels keeps increasing, those who buy travel for corporations will face tough negotiations for special rates.
Sheraton is trying to accomplish a lot: Win "hearts and minds" of business travelers, revitalize a brand, and grow beyond 450 properties — all while its parent company is preparing to merge with another hotel giant.
According to new data, travel buyers need to do a much better job both serving the needs of their clients' travelers and finding opportunities for savings on value-adds like free Wi-Fi and waived bag fees.
Expedia checked off several items atop its acquisition shopping list in 2015 but it isn't done yet. As its CEO says, "We will continue to shoot bullets and see what's out there in the world."
The Spirit CEO's vision is for low fares on cramped planes that are clean and run on time. These sort of changes are heavy-lifting for a growing airline and would muffle some complaints but might not be enough to really change the airline's reputation.