Articles tagged “bunkhouse group”

Standard chief executive Amber Asher is one of the smartest people in hotels. But The Standard International has so much going on it, we wonder if the company can manage it all.

U.S. hotel operator Standard International is betting on Thailand’s post-pandemic tourism recovery. Bloomberg said Standard is hoping to power an expansion in Asia that will see it open properties in popular and less-explored destinations.…

Music is getting better at hotels. What was once piped through in muted tones has now moved front and center. The strongest hospitality companies are investing in experiences in an effort to map from the soul of a brand and capture its signature sound. And, as Sister City has shown with its Björk collaboration, hotel music can become high-concept performance.

Standard Hotels buying into Bunkhouse Group seemed like a perfect match, one boutique hotel innovator investing in another. The goodwill seems to have soured since then, and it's difficult to know exactly what happens to the Bunkhouse brand without its founder.

Locally curated retail provides hotel brands with an opportunity to continuously evolve and stay current within a neighborhood, all while deepening their connection among guests and the local community.

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It's a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

Want to fight back against Airbnb as a hotelier? Create a hotel that people actually want to hang out at. Airbnb, as a networking company between hosts and users, has largely abdicated this space-- so far.

The merger of The Standard Hotels and Bunkhouse Group was based on their like-minded mission to build each hotel as a one-off experience in an effort to build bigger communities around their brands.

By investing in Austin's super hip Bunkhouse hospitality group, The Standard Hotels can now bring its global gateway grooviness to trendy second tier cities in North America.

Standard Hotels' majority investment in the Bunkhouse Group gives our favorite little hotel company in America a chance to extend its laconic legs beyond Texas.