Articles tagged “british airways”

The arms race in premium lounges continues this year as the majors fight for the most valuable premium flyers.

Airlines worldwide are kicking themselves for not thinking of this endearing and digitally-impressive new ad. It shows that passengers can still expect creative marketing from carriers, if nothing else.

The documentary gives British Airways an opportunity to boost branding and announce new initiatives as the legacy carrier competes with low-cost airlines across Europe.

The use of seat-back entertainment units and no Wi-Fi is a bit of a throwback, but it's good to have a hospitality expert designing the experience for a change.

British Airways' leadership doesn't seem to know exactly where it wants to go or how it intends to get there, but it's certainly happy to forge ahead in the hopes it'll figure it out along the way.

Cutting the losses incurred by one Spanish carrier by buying another would appear to be a flawed strategy, but Barcelona-based Vueling has remained profitable throughout the economic downturn.

Political trend? Passengers prefer sitting on the right side of the aircraft. But, only by a small margin.

EasyJet is on a roll, and it's airfares will look a lot better to some business travelers than the larger British Airways' pricing. EasyJet's modest entry into Russia should shake things up a bit.

Legacy carriers saw little threat from the budget airlines that have a captured a key component of their business, but this article argues that the giants’ overwhelming presence at hub airports ultimately makes up for their losses.