Articles tagged “british airways”

Amplify brand awareness with new initiatives, collaborations, and contests.

It's not surprising that passengers are more relaxed during sleep than boarding, but it is notable that flyers are able to reach a deep sleep at all during flight. It'll be interesting which, if any, changes are made based on the experiment.

We're no doubt in the middle of a new arms race in connectivity. Will better flight tracking go hand-in-hand with faster download speeds?

While we have no faith in trickle-down economics, there is a real correlation between design improvements in first class and life getting a little better in economy.

Get insight into the little wins that can build into big successes.

Finnair is the wildcard here. While not as big as BA, it's moves to become the preferred European carrier to Asia -- especially growing business centers in China -- may end up being the key to its long-term success.

Lufthansa's new management team has the wind at its back as it goes up against the airline's pilots.

The levels of these emotions will change depending on the flyer and frequent business flyers, in particular, are immune to certain aspects of flight that become more tiring than invigorating over time.

Travel ads can be roughly broken down into two groups, one that goes for the emotional tug of a life-changing journey and the other that keeps it light and bright for worn-down customers.