Articles tagged “british airways”

Airlines

British Airways Wants to Get Smarter About Selling Airline Tickets

Airlines have long hoped for a technological development that would enable them to take back control from travel's middlemen. The New Distribution Capability was supposed to be that solution, but change of this magnitude takes time. At the moment, the British Airways parent seems more than happy to eat up the cost.
Airlines

British Airways CEO Plots Return to a 'Golden Era'

Alex Cruz is walking a fine line. On the one hand he wants British Airways to become a more cost-effective operation, but on the other he still wants to retain its reputation as a premium carrier.
Airlines

British Airways Hints at Disrupting Its Loyalty Program in 2018

British Airways may be moving award bookings through its Executive Club to dynamic pricing, shifting the way that loyalty program members redeem free tickets. The move may render an already-troubled loyalty program to something even less competitive for elite flyers.
Airlines

Interview: Virgin Atlantic CEO on Loyalty and Low-Cost Competition

Virgin Atlantic has a strong brand, but for years it has lagged far behind British Airways in most categories. The upstart has just been too small to be a bona fide competitor. But Virgin Atlantic is finally taking action to ensure it will be more nimble going forward.