Articles tagged “brazil”

The campaign is less about getting people to come to Brazil for the World Cup and more about raising awareness of the destination and culture outside of this summer's games in an effort to attract tourists in the long term.

Travel ads can be roughly broken down into two groups, one that goes for the emotional tug of a life-changing journey and the other that keeps it light and bright for worn-down customers.

Are anniversaries and events over-stressed on these lists? It’s refreshing not to see Brazil, in its World Cup, an automatic inclusion of all lists – even if it’s an understandable entry. But would anyone plan a trip to Cape Town just because it’s the World Design Capital?

A merger between the three airlines based in three different continents would create an economic powerhouse and establish Brazil as the South American leader in aviation, but such a takeover remains unlikely.

The luxury sector is one of the first to benefit from an economic rebound, but it still caters to a very specific market in most regions of the world.

The cable car has been rebuilt twice, most recently in 2008, to handle over 400 million riders this century. Tourists can also reach the top by hiking up the mountain and avoid paying the $26 ticket.

Now that its two-years-in-the-making merger is complete Latam needs to start realistically dealing with expectations for the new South American powerhouse.