Articles tagged “boutique hotels”

In some ways, building a boutique hotel brand isn't much different from when the first pioneers did it in the early 1980s. The only distinction is that today, the competition is certainly tougher and increasingly more abundant.

When everyone else in hospitality is going asset light or turning to soft brands, Study Hotels is content to do its own thing and at its own pace.

Boutique hotelier Richard Born is betting big on micro-hotels — and he isn't alone these days. Will most hotels going forward take the same approach? Or will hotel guests eventually tire of tiny rooms?

The hotel company that started the boutique hotels movement in the U.S. wants to set a precedent for scaling up — without losing its soul in the process. But can it succeed?

The next generation of boutique hotels, according to Ian Schrager, is about adding technology and business smarts to the tried-and-true formula that he and other boutique pioneers perfected nearly 40 years ago.

This boutique hotel chain's strategy? Speed wins.

Claus Sendlinger's thoughts on curation and programming are something the hotel industry should be paying more attention to.

Design was just one ingredient, albeit an essential one, for creating a boutique hotel both then and now.

If there were ever someone who truly influenced and mentored an entire generation of hotel leaders, Bill Kimpton would be at the very top of that list.

It's one thing to sell a curated portfolio of hotel rooms to luxury travelers. It's another thing altogether to keep them coming back, and branch out into selling experiences that are more than just a hotel stay.