Articles tagged “boutique hotels”

Demand for “small, mindful" travel is supposedly on the upswing, and Small Luxury Hotels of the World is looking to take advantage. But can the marketing organization move the needle in the shadow of giant hotel groups?

Standard chief executive Amber Asher is one of the smartest people in hotels. But The Standard International has so much going on it, we wonder if the company can manage it all.

Can a company based in India create a thriving luxury boutique brand in Britain? Perhaps. Bird Group's Roseate aspires to be the first brand to truly pull off the trick.

Replicating a lifestyle hotel brand worldwide is a bit like walking on a tightrope blindfolded. Only the skilled survive. Marriott's Edition is up to the challenge, according to the brand's boss. Expect an acrobatic 2023.

The conventional wisdom is that it's an easy win for fashion brands to create explicit brand extensions with luxury hotels. But that's wrong, according to the Ferragamo family's hotel group. The debate is fascinating.

Today’s edition of Skift’s daily podcast looks at Azul's relationship with JetBlue, New Orleans' new tourism strategy, and a music-themed boutique hotel.

The Jams Music Hotel in Munich spotlights how boutique hotels created by individuals and small companies can thrive in the shadow of behemoth corporations. It helps to have lots of character and a feisty soul.

The battle is often not won by the strongest but by the most focused. There are only 14 Montage and Pendry hotels to date. Yet less can be more for quality control.

Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.

Investors in boutique hotels believe that booming leisure demand for upscale properties will last through at least 2023. But several factors paint a mixed picture for longer-term strategies.