Boutique Hotel Leaders Say Airbnb Is No Match For Their Service and Experiences
Airbnb wants to infuse more lifestyle and boutique hotels want to create more authentic experiences. Where's the happy medium and who wins?
Articles tagged “boutique hotels”
The Trouble With Branding: Is It a Lifestyle Hotel or a Condom Brand?
Our minds aren't in the gutter. We just think a name should mean something. Hotels and their consultants have become so focus-group centric that they are coming up with lazy names.
Interview: SIXTY Hotels CEO Jason Pomeranc on the New Boutique Stay
Competition has pushed independent hoteliers like Pomeranc to think about what "boutique" means for a generation of travelers that will shortly grow up with Marriott's and Hilton's version of that guest experience. Technology not doubt has a role, but so does simply superior service.
Why Every Major Hotel Brand Wants in on the Boutique Business
As legacy hotel groups continue to build and buy boutique hotel brands, they're commoditizing the entire sector.
Hilton Gets Into the Lifestyle Hotel Game With Its New Canopy Brand
Do we need another lifestyle brand?
UK “super prisons” could see second life as 3,000-guest luxury hotels
The growing trend of turning prisons into boutique hotels exemplifies consumers’ desire for authentic or unique experiences as well as hoteliers’ appetite for differentiating themselves by pushing design boundaries.