Booking Holdings

Booking is placing a new emphasis on discounting versus its traditional reliance mostly on marketing. Expect more fintech and loyalty offerings.

Google Travel's flight and hotel offerings gained the most desktop traffic market share in the U.S. during the pandemic while Tripadvisor lost the most on a percentage basis, according to…

Undeterred by competition from global online travel companies, MakeMyTrip envisions to be the first port of call for Indian travelers. A travel superapp is definitely a step in the right direction towards this goal.

They will be telling signals about where travel demand will be heading for the rest of 2022. That's why we will be closely following Alphabet and Meta's earnings calls this week.

Once dismissed as a commission-free loss leader, flights are a new battleground as Expedia and Hopper compete over keywords and customers on mobile.

Expedia is doing some smart things. Focusing on luring repeat customers and thereby limiting payouts to Google can't hurt.

Much of the attention regarding the euro's historic fall has focused on Americans getting cheaper vacations in Europe — and the converse for EU residents — but the euro's reaching…

Old entrants like Google and hotel brands will likely be much more disruptive to the future of online travel agencies than Chase, Uber, and Travel + Leisure.

Today’s edition of Skift’s daily podcast looks at booking site performance in June, Hawaii’s new tourism campaign, and the psychology behind paying hotels.

Booking.com, with its hotels, vacation rentals, flights and wider array of brands, is a larger and more well-rounded company than Airbnb. Booking seems to be making gains at the expense of both Airbnb and Expedia.