Articles tagged “blended travel”

Hyatt is joining Marriott and Extended Stay America in adding brands in the premium extended-stay category. But leaping into this category requires finesse.

Blended travel has caught the eye of these two established companies. The resulting formation could well serve this new market.

Many hotel brands are tearing down the walls between business and pleasure, figuratively and literally. Bleisure travel seems here to stay. So some hotels are making long-lasting design changes in response.

Middle-income U.S. consumers have yet to let price hikes or declining savings get in the way of booking travel. Wyndham benefited in the fourth quarter. Yet the world's largest hotel franchisor expects rate gains to plateau in 2023.

As blended travel comes of age, traditional segmentation is no longer effective. This year will require a major overhaul in e-commerce strategies to ensure the individualized needs and expectations of the blended traveler are addressed in a more relevant way throughout the customer journey.

Staying open year-round helps many resort destinations with staffing and attracting guests in times of year that had been thought of as shoulder season or off-season before the pandemic.

Marriott executives believe that the rise of mixed business and leisure trips poses challenges for tracking guest behavior. But the trend also creates opportunities to offer new products.

Ace only has about a dozen properties, but it has punched above its weight in brand impact. Here's our analysis of whether Sortis is a good home and if $85 million is a good price.

The viewpoints from a major hotel chain and independent specialist reinforce the idea that accommodating remote workers is going to be challenging.

The travel industry has acknowledged the pandemic led to a surge in people blending leisure with work. Now it’s got to figure out how to unravel the Great Merging to better serve this new and dynamic customer persona.