Articles tagged “bizzabo”

Data on Event Attendees Is Scattered. Here’s How to Fix It

Data on Event Attendees Is Scattered. Here’s How to Fix It

Isaac Carey, Skift

Event tech companies have to deal with the reality that events are very personal, often making it hard to gather and analyze data on attendees. An all-in-one software platform might help.

4 months ago

Events Are Personal. Tech Is Not. How the Two Are Reconciling

Events Are Personal. Tech Is Not. How the Two Are Reconciling

Isaac Carey, Skift

Events are held for a reason: Companies know that face-to-face interactions and in-person experiences are vital for business. The only problem is that those things are notoriously hard to measure.

4 months ago

Event Tech Providers Are Ready for a Data Revolution

Event Tech Providers Are Ready for a Data Revolution

Andrew Sheivachman, Skift

Many event tech providers have created platforms in recent years to offer planners a set of tools with unified access to data. As the industry embraces analytics and artificial intelligence, providing useful insights that empower decision makers, platforms will likely take on bigger importance.

2 years ago