Articles tagged “big data”

Though the data collection is labor intensive, insights drawn from the millions of sign-ins will help the park prioritize staffing needs, marketing plans, and event promotions while working within a budget.

Overall, this is a very healthy trend as data analysis -- yes, big data -- is being applied to flights, airports and day of travel, showing travelers they are not all created equal.

Big Data is drawing mega attention. But, whether the plethora of travel startups tossing around the term are earnestly focusing on the technology in the hope of creating the next big thing, that's another matter.