Articles tagged “baby boomers”

Skift Meetings

Where Is the Young Generation at Events?

Conferences and events are finding themselves digging deeper to excite and engage younger attendees. A scarcity of the new generation of participants leads to diverse attempts at attracting this demographic.

Where Is the Young Generation at Events?

News Blog

Give Up Travel Because of Inflation? Gen Z in UK Is Undeterred

Despite inflation taking a chunk out of family spending power in the UK, only 8 percent of Gen Z respondents in a survey said they would give up vacation plans to cut costs. But the Advertising Week Europe survey, conducted by Lucid, found a generational divide on the issue. Boomers β€” people age 68-77 β€”…

Free Read

Business Travel

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Business Travel

Who Loves Travel Advisors the Most? It’s Millennials, Not Boomers

Emerging destinations and changes in travel styles are fueling a need for human interaction in the travel planning process among younger generations. Companies would be wise not to neglect the human element instead of betting the bank on booking and personalization technology alone.

Who Loves Travel Advisors the Most? It’s Millennials, Not Boomers

Business Travel

Adventure Travel Specialists Take Customers Beyond the Beach

Adventure travel is a booming niche that many agencies would be wise to take on. Given the trends for retirees to live longer and healthier lives and for millennials to search for unique experiences, this segment of the travel market is just getting started.

Adventure Travel Specialists Take Customers Beyond the Beach

Business Travel

Advisors Tap Into the Changing Consumer Behavior of Boomer Travelers

Despite all the marketing interest in reaching millennials, it may be the baby boomer generation that is the most likely business source for travel advisors. It’s a high-spending demographic that values interaction with those they can trust.

Advisors Tap Into the Changing Consumer Behavior of Boomer Travelers