Articles tagged “azamara”

Tiny Cruise Lines Azamara and Cunard Are Finally Growing

Tiny Cruise Lines Azamara and Cunard Are Finally Growing

Hannah Sampson, Skift

One new ship for most cruise lines wouldn't make a world of difference, but for these niche brands, the expansion will be significant.

1 year ago

Interview: What’s in Store for Luxury Cruising

Interview: What’s in Store for Luxury Cruising

Laura Powell, Skift

Cruise lines have the luxury of going in and out of nearly any port they choose, making it easier for them to respond to geopolitical changes as well as changing consumer tastes.

2 years ago

Azamara Wants Cruise Passengers to Get More out of Land

Azamara Wants Cruise Passengers to Get More out of Land

Hannah Sampson, Skift

Azamara's focus on the shore is serving the company well, but at some point its 17-year-old ships will be ready to retire. What does the future hold for this brand, especially as travel companies around the globe try to deliver authentic local experiences?

2 years ago

Luxury Cruise Lines Add New Ports and Excursions, Not Ships

Luxury Cruise Lines Add New Ports and Excursions, Not Ships

Andrew Sheivachman, Skift

Luxury cruise lines are taking a different approach to brand building than their mainstream and river cruise rivals. A new focus on excursions and fresh experiences is helping them to attract luxury travelers who want something new.

3 years ago

Interview: Azamara Club Cruises CEO on Modern Luxury and the Cruise Experience

Interview: Azamara Club Cruises CEO on Modern Luxury and the Cruise Experience

Andrew Sheivachman, Skift

Luxury travel is undergoing a transformation from traditional to experimental, as brands try to appeal to a new generation of wealthy vacationers.

3 years ago

Azamara Woos Luxury Cruisers With Virtual Reality App

Azamara Woos Luxury Cruisers With Virtual Reality App

Andrew Sheivachman, Skift

As luxury cruise brands become more tech-savvy, and consumers get access to new 3D technology, expect more apps to show off the experiential aspect of cruising through interactive media.

3 years ago

Azamara Cruises Focuses on Destinations Instead of Ships in New Ad Campaign

Azamara Cruises Focuses on Destinations Instead of Ships in New Ad Campaign

Samantha Shankman, Skift

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.

4 years ago

Azamara CEO on Bringing Cultural Immersion to Ocean Cruises

Azamara CEO on Bringing Cultural Immersion to Ocean Cruises

Samantha Shankman, Skift

Whether on sea or land, travelers are seeking more intimate, personalized experiences and the brands that align themselves most closely with that cause will be able to attract customers across age ranges and regions.

4 years ago