Articles tagged “azamara”

By selling off one of its assets, Royal Caribbean is trying to shore up cash. But by incurring an impairment charge, is the company reaching its goal or just creating an illusion?

One new ship for most cruise lines wouldn't make a world of difference, but for these niche brands, the expansion will be significant.

Cruise lines have the luxury of going in and out of nearly any port they choose, making it easier for them to respond to geopolitical changes as well as changing consumer tastes.

Azamara's focus on the shore is serving the company well, but at some point its 17-year-old ships will be ready to retire. What does the future hold for this brand, especially as travel companies around the globe try to deliver authentic local experiences?

Luxury cruise lines are taking a different approach to brand building than their mainstream and river cruise rivals. A new focus on excursions and fresh experiences is helping them to attract luxury travelers who want something new.

Luxury travel is undergoing a transformation from traditional to experimental, as brands try to appeal to a new generation of wealthy vacationers.

As luxury cruise brands become more tech-savvy, and consumers get access to new 3D technology, expect more apps to show off the experiential aspect of cruising through interactive media.

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.

Whether on sea or land, travelers are seeking more intimate, personalized experiences and the brands that align themselves most closely with that cause will be able to attract customers across age ranges and regions.