Articles tagged “augmented reality”

Not all tech is worth the hype. But then again, the current crisis will likely accelerate the adoption of some worthwhile emerging technologies. It’s important to know how this will impact the travel industry. We’ve set out the most important technologies to help you burst that hype bubble.

Technology plays an important role in helping tourism companies market local attractions and businesses more effectively. As smartphone functionality expands, Visit Houston is proving that augmented reality tools can have a real impact on visitor experience.

Of all travel companies, TripAdvisor has the most to gain by taking advantage of the expanding augmented reality functionality of iPhones and other devices. Overlaying rich hotel and restaurant reviews on real-world scenes could be widely popular. Will it act?

For augmented reality to catch on, apps need to use the technology for useful tools instead of gimmicks. We're starting to see the beginning of this shift and events should pay attention to ways augmented reality can enrich experiences instead of replacing them.

As hospitality brands rethink their service offerings beyond the overnight guest experience, the hotel of the future has a bigger role to fill as a community hub and everyday problem solver for locals. We spoke with Maud Bailly, AccorHotels chief digital officer, to better understand this evolution.

Consumer technology is undergoing a transformation, powered by artificial intelligence and voice commands. Corporations should pay attention to how their travelers' behavior shifts in order to stay in front of upcoming trends.

Move over virtual reality, there's a new reality taking over at meetings, conferences, and events. Augmented reality has the potential to change the way people see events — literally.

The applications for tourism are a long way off, but Microsoft's HoloLens has the potential to impact the travel user experience by providing contextual information with immersive 3D holographic storytelling.