Yatra’s acquisition of a corporate travel company highlights its shift towards the more profitable business travel market, especially as competition heats up in the consumer travel space. With consumer revenue dropping, Yatra is doubling down on corporate clients.
Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power.
Thailand, Malaysia, China – and now Sri Lanka – are catching on: relaxing travel rules boosts tourism. With Sri Lanka eyeing a jump from 1.49 million visitors last year to 2.5 million this year, easing entry is their big play.
Chinese tourism, both inbound and outbound, remains far below pre-Covid levels. Despite recent gains, China has significant ground to recover in its travel sector.
Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!
This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.