AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Travel Technology

A Founder Who Is Refocusing His Mapping App Toward Generative AI

Matthew Rosenberg is not waiting around for generative AI to push him out of a job. He is attempting to do what the rest of the industry should be doing as well — leveraging new tech to build something for the future.
Travel Technology

Travel Marketing Poised for Reboot From Generative AI

Like it or not, automation via artificial intelligence is coming to the creative side of the travel industry, first marketing and graphic design. Adapting to the inevitable change is key.
Announcements

The Best Travel Writing of the Year: Our Favorite Stories of 2022

Travel came roaring back in 2022 and we were there to cover it all from across the globe. By asking our team of editors and reporters to pick their favorite stories from the year, it really captures the scope of that coverage. Enjoy their inside accounts of how these stories came to be.