AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Hotels

Q&A: How to Cultivate Human-Centric Innovation in Hospitality

Digital transformation requires more than investment in new tools and technologies. By keeping the human dimension of hospitality front and center, hotels can maintain flexibility and better address the unforeseen disruptions that are now commonplace.
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Hotels

Accor Debuts Global Subscription Card

Today’s edition of Skift’s daily podcast looks at Accor's updated loyalty program, India's restored e-visas for Saudi travelers, and next-gen self-guided tours.