AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Online Travel

Yelp Taps Turbocharged AI to Improve Online Search

Yelp has for months been testing how it could use the latest generation of artificial intelligence (AI) without undermining the trust of the consumers who use it to find business…
Online Travel

Generative AI's Impact on Travel: New Skift Research

Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains.