India’s Travel Boom Is Real. The Payoff Hasn’t Come — Yet
India's travel stakeholders need to start converting cultural depth into bookable, premium products.
AI in Travel
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
Google Offers Live Translation to Every iPhone, No AirPods Required
Live translation now works on any smartphone with any earbuds. One of travel's oldest frictions — not speaking the language — is becoming less of a barrier.
Hotels Are Losing Travelers’ Discovery Window — And Scrambling to Get It Back
Hotels are no longer just competing at booking. As discovery shifts to social platforms, recommendations, and artificial intelligence tools, big groups are trying to shape demand much earlier.
GMH Hotels: Is Hyatt About to Beat OTAs With AI?
On this week’s Good Morning Hospitality, A Skift Podcast: GMH Hotels Edition, Sarah Dandashy and guest host Katie Cline, host of Suite Success: Masters of Hospitality, a Skift Podcast, break…
Hyatt’s AI Captures Customers Sooner, Improving Sales and Productivity
Hyatt is using artificial intelligence to get closer to trip discovery, where customer intent, loyalty, and direct booking economics increasingly overlap.
OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec
David Dugan, previously a Meta exec in charge of its largest client and agency relationships, is now tasked with taking ChatGPT from an AI tool with ad experiments to an ad-supported media channel.
Skift Newsletters
Travel’s AI Future Is in the Missing Middle
The real AI battle in travel isn't booking — it's what comes before.
What OTA Investors Got Wrong About the ChatGPT Checkout Walkback
OTA investors celebrated OpenAI's checkout retreat. They missed how AI is already reshaping trip discovery.
OpenAI Pulled Back on Transactions. Google Is Pushing Ahead — Travel May Be Next
Google just shipped new commerce tools for retail. The travel industry is watching — and some developers aren't waiting for an invitation.
SAP Concur Adds AI Agents for Expense Automation, Expands AmexGBT Partnership
SAP Concur unveils new automation tools and partnership milestones in New Orleans, though several key features remain in pilot or scheduled for later in 2026.