Articles tagged “arizona”

While the Pro Bowl may be good for Hawaii, these very ver optimistic numbers smack of Brand USA accounting rather than reality.

Marriott knows that this pro-discrimination bill by Arizona lawmakers could completely undo its conventions and leisure travel business in the state, and it doesn't want to see that happen.

The National Park Service took reigns of the Grand Canyon before the state's money was exhausted, but legislators are now fighting for the full amount and could be waiting for a long time.

The casino is expected to drive tourism to the region and keep locals spending money closer to home, which is yet another challenge to established gaming centers in Vegas and Atlantic City.

This is the first subway takeover ever created by the Scottsdale tourism board, but the high visibility of such a campaign could more than cover the costs it took to position itself at the busiest intersection in New York.

A city-specific campaign is the right place for Arizona to try out its new ‘playful’ marketing approach, but the stretch between the state’s vast night sky and tourism probably wouldn’t cut it on the national stage.