Articles tagged “API”

AI is only as good as the data that feeds it and the human ingenuity that drives it. This is not the time to retreat or watch from the sidelines. Travel has a narrow window of opportunity to engage, learn, and invest in data and AI. Teams playing the long game will benefit from the head start and drive innovation for the industry.

Airlines are increasingly using application programming interfaces, or APIs, to distribute their fares. That could let Amazon and other companies more easily sell tickets. That opens up an opportunity for tech players.

Artificial intelligence, machine learning, and more sophisticated API-connected platforms are powering better speed, relevance, and accuracy of search and automating services across all touchpoints of the traveler journey—allowing travel providers and resellers to connect with customers more efficiently.

Today's traveler demands personalized, relevant content, fueled by data-oriented intelligence. APIs are helping travel providers and resellers offer these customer-centric experiences that modern travelers now expect.

“Platform” companies like Airbnb, Amazon and Uber have reinvented their respective industries by seamlessly linking together all aspects of their operations and customer experience into a single system. The lessons…