For now, just a wish list, but European airlines do have to consider banding up, with their own dicey economies and threat of long haul Gulf airlines taking over profitable routes.
A glitch is a profit death sentence for airlines from El Al to United who are pressured to honor sales via social media; however, Alitalia scraped by without having to honor the tickets acquired for free.
It's a testament to Alitalia's string of failures that a limited-time menu on Rome to New York flights is something to get excited about. But when you're talking about the best market in two countries, it's enough.