Articles tagged “alitalia”

The aviation industry was mostly quiet during the holiday period, but a few companies made news — and not for the best of reasons.

They say dress for the job you want. The new Alitalia uniforms are stylish and the campaign is emotive. Alitalia's look suits the job of being an Etihad Group brand. For those who believe brand defines long-term success, this is the case study to watch.

The bottom line is that new CEO Cramer Ball will have to get Alitalia into profit mode to please leading shareholder Etihad and it all seems like a doable thing.

Alitalia can always introduce brand new cabin structures when it's profitable, but it's the customer experience improvements which should make the real difference here.

When you consider the direction Alitalia could have gone, conservative is not a bad choice after all.

We’re not in the 1980s anymore. After a great push to initiate it and many trials to stabilize it, globalization has finally taken hold of the aviation industry. Turning back the calendar benefits very few and passengers will ultimately vote on Open Skies with their dollars, or euros, or dinars.

Etihad is aggressively moving the pieces of its chessboard around Europe. But Alitalia is no versatile queen for the center of the board. At most, it’s a bishop.

Etihad can get Alitalia because it's in such a bad shape. But is it worth jumping through these hoops?

Troubled Alitalia shouldn't begin doing too many dances until the Etihad proposal is complete. The Gulf carrier is likely using this week's crackdown by the EU on foreign investors in airlines to strengthen its position.

The woes of dysfunctional European airlines and the bailout unerringly mirrors the continent's woes.