The Boeing 737 Max 9 is one of the least popular aircraft in the 737 Max family, but some carriers, like United and Alaska, operate a significant number.
The FAA gave airlines the greenlight to begin inspecting affected Boeing 737 Max 9s, but the planes will remain grounded until operators complete all inspections.
Alaska may not be the sexiest carrier in North America, but its brand management and consistent execution across various customer touch points is a masterclass.