Articles tagged “alaska airlines”

We would totally put any of these logos on a t-shirt! But seriously, airline branding is a serious multi-billion dollar matter, and smart airlines are using their distinctive logos to stand apart. Or should.

With Google Wallet, and Apple Passbook before that, Alaska Airlines is adding all of the bells and whistles to meet customers' needs when they are using their smartphones at the airport -- and most any place else.

When stacked up next to one another, the airlines' choices on efficiency make the worst performers look like really bad businesses.

Alaska Air’s CEO has long stated the airline wants to make it as an independent entity, but his boasting could also be a tactic for attracting larger airlines to take a second look at the punctual, profitable carrier.

Alaska’s growth is grounded in its role as the primary transport across the state, but it’s prospered by making smart calculated expansions to the mainland while remaining on time.

Not a bad way to get passengers excited about your livery and routes, as well as add a bit of color to the skies.

Airline passengers are getting used to the new normal: paying extra for baggage and other services, and that helps in the scores this year.

Thinner seats aren't just another way to reduce airline weight and fuel costs, it's an easy upgrade that lets airlines squeeze in more rows and more paying customers.

Alaska Airlines may be feisty and independent, but it has suitors who would love to end its independence.

Alaska CEO says it’s looking to succeed as an independent entity, a goal that’s become more difficult with ongoing consolidation and perhaps even foolish given Hawaiian’s aggressive growth to the east.