Articles tagged “airport lounges”

Enhancing the traveler journey with the right combination of contactless digital experiences, socially distanced service touchpoints, and personalized information and offers can help return us to a time when the travel journey is just as enjoyable as the destination.

Before Covid-19 hit, airports and airlines were boosting customer satisfaction by investing heavily in new services and innovative dining and retail experiences. Now, at a time when travelers are understandably cautious about returning to the skies, customer experience is more important than ever in helping to raise traveler confidence and ensure global travel’s long-term recovery.

Mind the gap.

Despite the investment and focus on lounges to compete for and retain premium passengers, there's a lot of thinking left on the table. Here are some simple fixes to design a better experience on the ground.

Travel agencies are thriving by replacing offices with lounges, complete with drinks and parties. By setting up shopfronts on busy streets, they’re also convincing travelers that they still exist.

A curious number of airport restaurants have started partnering with Priority Pass in the last two years. More options are a good thing.

Airline lounges are rarely as opulent as the promotional pictures suggest. Yet passengers seem to love them. Why? Will they persist forever?

Airport lounges are rarely luxurious, but people love them. Perhaps they crave access to an "exclusive" airport club. So look for more to open soon at U.S. airports. As we learn in this interview, operating a lounge can be a profitable business.

An airport lounge needs a lot of logistical heavy-lifting and finesse to get it right. But Amex has had some success executing on this mission, and is expanding internationally to Hong Kong.

Here are the brands that are innovating and getting the lounge experience right.