It's a beautiful seat that will be popular with passengers. It's also both classy and smart of Hawaiian to give new suppliers a chance to earn their business, at a time when larger industry suppliers are overwhelmed by orders.
Premium passengers may be fewer in number, but they make up a big chunk of most airlines' revenue. Even when the economy keeps leisure travellers at home, business travellers still have to fly. And the affluent can fly whenever and wherever they please.
Certain routes just demand more crowded seating to be viable, and not every passenger market seems to mind as much, but that's still a lot of people on a single plane.
We need more tomorrow thinking like this if the passenger experience is really going to improve in the coming decades. But no one wants to build a new aircraft around a CIGAR just now.
Given that the Finns have declared Internet access a basic human right, we have to wonder whether this new Finnair in-flight Wi-Fi will be free. The airline would not comment, but fingers crossed.