Articles tagged “airasia”

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AirAsia Indian targets smaller cities in an attempt to attract customers without competing with homegrown incumbents, a strategy that will eventual lead the carrier to bigger cities as its fleet and reputation grow.

Jet Airways will need to quickly find an experienced airline executive as the Indian carrier faces increasing pressure from Etihad’s board and AirAsia’s new Indian venture.

Taking a long-term view and being patient about the Expedia-AirAsia joint venture is a wise move, but the jury is out on the partnership's trajectory.

South East Asia is one of the fastest growing aviation regions in the world, and AirAsia X has to expand to compete with competition from likes of Singapore Airline's Scoot and others.

The Indian aviation market isn't exactly the most healthy business market, and you would expect AirAsia to want to have as wide a distribution network as possible, instead of just working with its JV partner Expedia.

Chennai, formerly Madras, has been a relatively sleepy travel hub in India, amidst all the activity in Delhi, Mumbai or even Hyderabad. This move will surely have big benefits to the local economy, and likely will spur more hotel and infrastructure development.

TripGroupy won’t need a marketing plan once it’s off the ground with social sharing a mandatory part of the booking process. It’s a smart move by AirAsia, but one that might make some weary of broadcasting their travel plans.

AirAsia will come in with a big splash, but will have to sustain the cost structure long term and learn from past failures of players before them.

While going into India with Tata is a very smart move, AirAsia will not change the economics of Indian aviation market overnight. This will require more patience and political dexterity than existing players have shown.