AirAsia targets the spontaneous with launch of group buying site TripGroupy
Skift Take
TripGroupy won’t need a marketing plan once it’s off the ground with social sharing a mandatory part of the booking process. It’s a smart move by AirAsia, but one that might make some weary of broadcasting their travel plans.
AirAsia's newest product will take fly you around Asia for up to 60 percent off regular airfares on two stipulations: you're able to book two weeks ahead of departure and you can convince five friends to come along.
TripGroupy lists a new set of flight deals every five days for which flyers must
