Articles tagged “air baltic”

As an airline that is 80 percent owned by the Latvian government, perhaps Air Baltic wasn't the most nimble carrier. But that government support will be vital over the next 18 months.

Passengers sitting in the back of the airplane hate it when an airline runs out of food for sale. But airlines also hate waste, and they usually must throw out uneaten fresh food the same day. How do airlines decide how much food and drink to board? It's a delicate dance.

It's a shame the airline business is so dependent on scale. If it wasn't, we might have more airlines like Air Baltic. Despite being passenger-friendly and innovative, Air Baltic probably can't survive long-term as an independent entity.

Six years ago, Air Baltic took a chance on an airplane that few carriers wanted. Now, that decision has proven to be the right call. But Air Baltic can't remain independent forever, right?

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

Punctuality is an aspect of the flight experience that really matters both to the passenger and airlines' bottom lines.

AirBaltic beat Amazon to the drone delivery stunt and likely kicked off the first of many marketing ploys to involve the unmanned machines.

Comedy or tragedy? Travel companies try both when trying to portray the emotions associated with the trips we take, whether with friends, family, or on our own.