Articles tagged “advertising”

Great overview of how countries need to look further than spending money on buzzy ad campaigns, and think about their brands in the bigger picture, to have a long lasting effect in a turbulent geopolitical landscape.

The evolution of advertising into a more interactive, entertaining, and ultimately profitable part of airports’ business is directly in line with airports’ goal to become better designed, more efficient transport hubs.

Bring it on, GBTA. Let your freak flag fly (apologies to Crosby, Stills, Nash and Young).

The irony of Expedia and Priceline’s bloated ad and search campaigns is that they’re bumping up the bottom line of a direct competitor, Google.

It sounds as though Travelocity is betting that a new hotel offering, coming in a few months, will be somewhat of a game-changer. The Roaming Gnome's continued antics may depend on it.

Despite challenges as the advertising industry changed, the Travora advertising network had a decent business going on for awhile, but wild spending and awful strategic decisions led to the dismal outcome.

Where Booking.com leads, other online travel agencies tend to follow. Don't be surprised if you start seeing more apartment hotels and hostels appearing on Expedia sometime soon.

Amtrak is need of a rebranding as badly as the U.S. is need of high-speed rail, but the two will likely come in tandem and when they do, have the potential to significantly shake up the way we choose to travel.

Ultimately, it won't matter: The product Chariot India is selling on its site doesn't match the shock ad hype it is trying to create.

Call it "old school," but Israel's tourism officials are betting that highway billboards will spur Christian tourists to visit holy sites in Israel.