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Articles tagged “adventure travel”

Tourism

Interview: Butterfield & Robinson CEO on the Evolution of Active Travel

Butterfield & Robinson has tracked the emergence of mainstream adventure travel and adopted its product without weakening its position as a high-end operator. Its insights on what customers want and how to deliver on it can be useful to operators that serve all customer bases.

Samantha Shankman, Skift | 9 years ago

Interview: Butterfield & Robinson CEO on the Evolution of Active Travel

Tourism

Skift Forum Video: How to Build an Ethical Tourism Company

Seeing someone who does "responsible tourism" actually do responsible tourism is incredibly refreshing.

Jason Clampet, Skit | 9 years ago

Skift Forum Video: How to Build an Ethical Tourism Company

Tourism

Most Adventure Travelers Bypass Travel Agents on Road to Independence

Adventure travelers say they would use travel agents and tour operators for their experience in knowing what destinations offer, but these findings question whether these travelers think travel agents and tour operators know exactly what they're looking for: an experience that is all their own.

Dan Peltier, Skift | 9 years ago

Most Adventure Travelers Bypass Travel Agents on Road to Independence

Uncategorized

Profile of the Adventure Traveler: Smart and Not Afraid

This makes sense, you have to be knowledgable and have a skill set for most of these activities and a college education may help you develop those skills.

Dan Peltier, Skift | 10 years ago

Profile of the Adventure Traveler: Smart and Not Afraid

Tourism

Skift Global Forum: Adventure Travel Pioneer Darrell Wade on Travelers’ Local Obsesssion

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Samantha Shankman, Skift | 10 years ago

Skift Global Forum: Adventure Travel Pioneer Darrell Wade on Travelers’ Local Obsesssion

Tourism

Who’s to Say What Is Truly Authentic Travel?

Deeper, authentic travel is whatever the consumer demands, and brands need to understand consumers' needs using data. Get the report to get deeper insights.

Greg Oates, Skift | 10 years ago

Who’s to Say What Is Truly Authentic Travel?

Tourism

Free Skift Report: The Rise of Experiential Travel

The most forward-thinking travel brands are delivering these types of experiences by focusing on three things above all else: inspiration, personalization and a path toward self-discovery. Are you one of them? Understand the trend, download this free report.

Rafat Ali, Skift | 10 years ago

Free Skift Report: The Rise of Experiential Travel

Tourism

Adventure Video Of The Year: A Lovable American Douchebag in Kyrgyzstan

Content marketing at its best. And we mean "douchebag" in the most lovable way possible. You'll see what we mean after you watch the film.

Rafat Ali, Skift | 11 years ago

Adventure Video Of The Year: A Lovable American Douchebag in Kyrgyzstan

SkiftX

Inside the Mind of an Average Adventure Traveler

Adventure tourism has grown alongside a global uptick in travel so it's only logical that the future of the adventure travel market is largely dependent on whether activities and sports become popular among the growing number of tourists from China and India.

Samantha Shankman, Skift | 11 years ago

Inside the Mind of an Average Adventure Traveler

Tourism

Bragging rights fuel a new breed of excessive travelers

As travel costs decreased and social media rose up, a certain set of travelers decided that sharing their journeys was as important as taking them. The results are month-long trips taken in extreme conditions; those that modern-day travel was originally invented to replace.

Skift | 11 years ago

Bragging rights fuel a new breed of excessive travelers