Articles tagged “accor”

Uniting sales, marketing, distribution, and loyalty divisions under one common vision can create operational efficiencies for large hospitality brands, but maintaining local relevance at the individual hotel level is just as important.

Hilton’s growth milestone shows M&A isn’t the only way to be a major player. Here's why big deals matter less at the hotel giant.

Airbnb likely isn't shaking in its boots over Accor ramping up short-term rental offerings. If anything, it shows hotel companies increasingly recognize travelers expect brands to offer more variety than the four walls of a typical hotel room.

Though the travel industry has been in hibernation for most of 2020, the year may yet close out on a promising note. For TRIBE Hotels, a forward-thinking approach from their 2017 launch to now, amid a rapid global expansion, is paying off despite the pandemic, proving an eye on the horizon can help operators through even the toughest of times.

Lifestyle brands often lose their appeal when global companies take over. But Accor seems to recognize this in creating a standalone entity with Ennismore to maintain cool factor while building a global reach.

Accor CEO Sebastien Bazin previously said lifestyle hotels will be a key source of growth moving forward. By orchestrating a merger with Ennismore and the full buyout of SBE, one the largest hotel deals so far of the pandemic, Bazin just underscored that point.

In this video conversation from Skift's Design The Future event we hear from Damien Perrot, Global SVP of Design at Accor about the role of design in society's evolution.

Don't look to the past in how to rebuild the travel industry's post-pandemic future. Look at everything from design to diversity to structuring events.

It's hard to predict an aviation rebound, so diversifying further into cruise and rail could help the tech business gradually recover, especially if pent-up demand for European travel materializes.

Bazin was at once fiery and refreshingly candid during this interview about his global hotel company that appears not to be standing still for the pandemic.