Articles tagged “accenture”

Industry consultants Accenture have released a report highlighting how hotels and airlines can capture the rising demand in leisure travel and best position themselves for the post-pandemic recovery.

The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.

So is chatting with Chatbot Charlie an improved experience over Human Charlie? With more airlines undergoing digital transformations, sadly so, especially for call center workers.

Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

Mobile payments are already commonplace in parts of Asia — China particularly — but as travelers adopt these tools, travel companies will need both local expertise and deep technological capabilities to make sure their guests can pay when and how they like.

Today’s travel industry marketers face an increasingly complicated path to reach and influence their customers. In this video recap of a conversation from Skift Forum Europe 2019, we hear how Accenture and Radisson Hotel Group are helping tackle some of these challenges.

A bigger chunk of online travel bookings will be made through mobile in Southeast Asia and players need to improve the user experience fast. Learn from Expedia, which has been anointed the guru of mobile in the region by a Google/Accenture study.

Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.

According to Accenture, a “living business” is a company that marries technology innovation and an agile corporate culture to ensure its relevance amid always changing consumer expectations.

Jonathan Keane, Managing Director, Aviation at Accenture, spoke with Skift CEO and Founder, Rafat Ali, about how companies can embrace hyper-relevance and vitality to create a living business.