Shiji Group Partner Content

In this series round-up, Skift and Shiji Group look at the future of the hotel tech stack, how digital solutions and automation will fuel enterprise hospitality operations, and what this means for operators, employees, and the customer experience.

Skift and Shiji Group look at the future of the hotel tech stack, how digital solutions and automation will fuel enterprise hospitality operations, and what this means for operators, employees, and the customer experience.

With the hospitality industry rebounding, hotels are embracing new property management technology to streamline operations, navigate data challenges, and create greater customer trust as they position themselves for the future.

After the year the hospitality industry just went through, it’s more important than ever that enterprise hotels update their technology roadmaps. Implementing technology that allows them to focus on the overall customer journey and offer a customized, yet branded experience, will be key when it comes to getting ahead in 2021 and beyond.

With so much valuable customer information being processed each day, hotels are prime targets for data breaches. It’s vital that they stay abreast of how they can protect their guests as data security evolves and technologies and threats change.

The pandemic has accelerated the evolution of contactless payments from being about cost savings to addressing the overall guest experience. Continuing down the path from contactless to contact-free is the best course of action for customer-focused enterprise hotel and restaurant companies.

Enterprise hotel and restaurant companies are facing many challenges right now due to the Covid-19 pandemic. But one upside is that it’s accelerating the usage of new technologies that make it easier to provide a more seamless consumer experience powered by data. Fortunately, these new tech tools are likely here to stay.