Rokt Partner Content

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Travel Booking

Q&A: Why E-Commerce Relevancy Is Key for Today’s Blended Travel Era

As blended travel comes of age, traditional segmentation is no longer effective. This year will require a major overhaul in e-commerce strategies to ensure the individualized needs and expectations of the blended traveler are addressed in a more relevant way throughout the customer journey.

Rokt + Skift | 1 year ago

Q&A: Why E-Commerce Relevancy Is Key for Today’s Blended Travel Era
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Travel Booking

Skift Global Forum Roundtable: The Future of Loyalty, Ancillaries, and Personalization

At an invite-only session from Skift Global Forum 2022, Holly Aresty, deputy chief commercial officer at Rokt, and Wouter Geerts, director of research at Skift, led a roundtable discussion about how changing customer expectations are reshaping ecommerce transactions and redefining the concept of brand loyalty.

Rokt + Skift | 2 years ago

Skift Global Forum Roundtable: The Future of Loyalty, Ancillaries, and Personalization
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Travel Booking

Why Travel Brands Should Rethink the Online Checkout Experience

As travel brands navigate a new frontier of customer expectations, they must start by rethinking their online checkout journeys. Decluttering the e-commerce experience can create a more focused merchandising strategy that drives ancillary revenue and deepens customer loyalty.

Rokt + Skift | 2 years ago

Why Travel Brands Should Rethink the Online Checkout Experience
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Travel Booking

3 Insights for Travel Brands to Unlock More Value From Every Transaction

Optimizing the guest experience doesn’t start when a customer arrives at the boarding gate or checks into a hotel room. It’s time for travel brands to focus on uncovering opportunities earlier in the journey: the online checkout process.

Rokt + Skift | 2 years ago

3 Insights for Travel Brands to Unlock More Value From Every Transaction
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SkiftX

Skift Summit Video: Navigating What’s Next for OTA Marketing

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Rokt + Skift | 3 years ago

Skift Summit Video: Navigating What’s Next for OTA Marketing
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Online Travel

New Skift Insights Deck: The Anatomy of the Upsell — Making the Most of Travel Transaction Moments

E-Commerce is a critical driver of travel industry business success. But despite all the time spent optimizing for online sales, companies aren’t paying nearly enough attention to a critical piece of the puzzle: their booking confirmation page. Our new insights deck examines how travel brands can make better use of this under-utilized e-commerce asset.

Rokt + Skift | 5 years ago

New Skift Insights Deck: The Anatomy of the Upsell — Making the Most of Travel Transaction Moments
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Online Travel

The Anatomy of the Upsell: Making the Most of Travel Transaction Moments

Today’s travel industry depends on e-commerce, with some sources predicting digital travel sales will account for more than $676 billion in 2018 alone. But despite all of the industry’s incredible e-commerce success to date, today’s travel industry is leaving some serious money on the table. The truth is that the moment of purchase is not…

Rokt + Skift | 5 years ago
The Anatomy of the Upsell: Making the Most of Travel Transaction Moments