How Japan’s Setouchi Region Is Reinventing Its Tourism Sector From the Ground Up
Japan’s Setouchi Region was once a relatively unknown corner of the country, left off the itineraries of most travelers. But that’s changing quickly, thanks to high profile attractions like Naoshima Island. How will Setouchi’s tourism stakeholders find the right strategy to help it sustain and grow this tourism success story?
Japan National Tourism Organization + Skift | 3 years ago