IAG Loyalty Premier Partner @4x

IAG Loyalty is the name behind the high-flying loyalty programmes British Airways Executive Club, Iberia Plus, Aer Lingus AerClub and Vueling Club. With over 40 million Avios collectors worldwide, partnerships with more than 125 market-leading brands from American Express to Uber and more, and over 30 years’ experience, we have the scale, audience and know how to maximise your potential for customer loyalty. From expert consulting services, to tailored tech solutions and more, we’ve got everything it takes to deliver the rewards your customers actually want in a way that your business wants.

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Travel Technology

New Report: Reimagining Loyalty to Engage Today’s Consumers

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.

IAG Loyalty + Skift | 7 months ago
New Report: Reimagining Loyalty to Engage Today’s Consumers
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Tourism

Industry Insights: 4 Questions with IAG Loyalty

As the loyalty industry experiences unprecedented consumer demand, 2024 presents both opportunities and challenges. For one, the key to a successful loyalty program will be in consistently refreshing offerings to maintain relevance as the need for innovative reward structures becomes more pronounced.

IAG Loyalty + Skift | 10 months ago

Industry Insights: 4 Questions with IAG Loyalty
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Partnerships

Skift Global Forum Video: Travel Loyalty’s Next Evolution

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.

IAG Loyalty + Skift | 1 year ago

Skift Global Forum Video: Travel Loyalty’s Next Evolution
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Experiences

Q&A: IAG Loyalty CEO on the New Age of Customer Loyalty

With increased competition and the rise of personalization, loyalty has shifted from being purely transactional to focused on emotional connections with customers. As travel choices multiply, brands that create these genuine connections will be the ones leading the way.

IAG Loyalty + Skift | 1 year ago

Q&A: IAG Loyalty CEO on the New Age of Customer Loyalty
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Travel Technology

Industry Roundtable: Why Loyalty Is No Longer Just About Points and Rewards

In today’s age of personalization and emotion-driven commerce, loyalty is less about transactions and more about connections. As the industry gets more competitive, brands need to tap into the power of emotional engagement and shared values to stay ahead.

IAG Loyalty + Skift | 1 year ago

Industry Roundtable: Why Loyalty Is No Longer Just About Points and Rewards
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Hotels

Skift Future of Lodging Forum Video: Getting Rewards Right in an Evolving Loyalty Landscape

In this video from Skift Future of Lodging Forum, we hear from Rob McDonald, chief commercial officer of IAG Loyalty, about the dynamically changing landscape in travel loyalty and how brands can stand apart in an era where customers are becoming more empowered to shop around if they don’t see rewards quickly.

IAG Loyalty + Skift | 2 years ago

Skift Future of Lodging Forum Video: Getting Rewards Right in an Evolving Loyalty Landscape
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Online Travel

New Report: Why Loyalty Programs Are Your Most Valuable Long-Term Customer Engagement Strategy

If you’re in charge of your company’s loyalty program, your role has never been more important. As consumers continue to grapple with inflation, a new report from IAG Loyalty shows how programs can be the pathway to more meaningful customer relationships.

IAG Loyalty + Skift | 2 years ago

New Report: Why Loyalty Programs Are Your Most Valuable Long-Term Customer Engagement Strategy