Global Hotel Alliance Partner Content

Free Read

Hotels

New Report: What Travelers Want Most From Loyalty Programs

A new report from Global Hotel Alliance, “What Travelers Want Most From Loyalty Programs,” explores the sentiments, influences, and preferences of today’s consumers to help hotels develop more effective loyalty strategies and deliver the rewards travelers want.

Global Hotel Alliance + Skift | 3 weeks ago

New Report: What Travelers Want Most From Loyalty Programs
Free Read

Hotels

How Global Hotel Alliance Is Helping Travelers Make Environmentally Conscious Booking Decisions

Today’s marketing-savvy travelers know greenwashing when they see it. To help them make authentically sustainable choices, hotel brands need to champion and promote hotels in their portfolios that meet the highest international standards for sustainability initiatives.

Global Hotel Alliance + Skift | 7 months ago

How Global Hotel Alliance Is Helping Travelers Make Environmentally Conscious Booking Decisions
Free Read

Hotels

Unlocking the New Loyalty Opportunity for Independent Hotel Brands

The hospitality industry continues to make great strides toward recovery, but the old adage that “a rising tide lifts all boats” isn’t ringing true for many independent hotels. While large hotel chains are reinforcing their bottom line with loyalty programs that offer lifestyle rewards, smaller brands are struggling to compete.  In order to meet evolving…

Global Hotel Alliance + Skift | 10 months ago
Unlocking the New Loyalty Opportunity for Independent Hotel Brands
Free Read

Hotels

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

Global Hotel Alliance + Skift | 12 months ago

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands
Free Read

Hotels

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized offers and experiences requires a geographically expansive loyalty program powered by an agile technology platform.

Global Hotel Alliance + Skift | 1 year ago

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands
Free Read

Hotels

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty program network helps independent hotels capture repeat business, reduce operational strain, and drive topline revenue at minimal cost.

Global Hotel Alliance + Skift | 1 year ago

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands
Free Read

Hotels

How Independent Hotel Brands Can Capitalize on the Post-Pandemic Loyalty Opportunity

Traveler expectations have shifted dramatically since before the pandemic. To capture demand in a competitive market, independent hotel brands need to deliver a compelling alternative to the traditional loyalty programs offered by the large chains. The challenge? Scaling up their infrastructure, support systems, and marketing reach without losing their individuality.

Global Hotel Alliance + Skift | 2 years ago

How Independent Hotel Brands Can Capitalize on the Post-Pandemic Loyalty Opportunity