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Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 40 brands and more than 800 hotels in 100 countries. Its award-winning loyalty program—GHA DISCOVERY—provides 26 million members with recognition, rewards and exclusive experiences across its hotels, with or without a stay.

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Hotels

Understanding What Travelers Want Most From Loyalty Programs in 2024

Global Hotel Alliance’s new report reveals how independent hotel brands can meet the needs of today’s travelers by focusing on easy-to-understand loyalty programs that complement hotel quality and emphasize convenience and functional benefits.

Understanding What Travelers Want Most From Loyalty Programs in 2024
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Hotels

Skift India Summit Video: Destination India – Emerging Hospitality Trends

In this video from Skift India Summit 2024, Chris Hartley of Global Hotel Alliance and Anuraag Bhatnagar of The Leela Palaces, Hotels and Resorts discuss the potential of the Indian travel market, the unique travel preferences of Indian travelers, and the importance of personalization and recognition in delivering exceptional guest experiences.

Skift India Summit Video: Destination India – Emerging Hospitality Trends
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Hotels

Skift Global Forum East Video: What Does Travel’s ‘Next Normal’ Look Like?

In this video from Skift Global Forum East 2023, Chris Hartley highlights GHA's record-breaking year, shedding light on the evolving landscape of the hospitality industry, especially in the context of loyalty programs and the diverse recovery patterns of global travel markets post-pandemic.

Skift Global Forum East Video: What Does Travel’s ‘Next Normal’ Look Like?
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Hotels

Understanding Traveler Plans, Preferences, and Priorities for 2024

With travel demand holding steady into the new year, Global Hotel Alliance’s new member survey uncovers the most popular destinations for 2024, the factors motivating travelers to visit them, and the hotel loyalty benefits they value most.

Understanding Traveler Plans, Preferences, and Priorities for 2024
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Hotels

New Report: What Travelers Want Most From Loyalty Programs

A new report from Global Hotel Alliance, “What Travelers Want Most From Loyalty Programs,” explores the sentiments, influences, and preferences of today’s consumers to help hotels develop more effective loyalty strategies and deliver the rewards travelers want.

New Report: What Travelers Want Most From Loyalty Programs
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Hotels

How Global Hotel Alliance Is Helping Travelers Make Environmentally Conscious Booking Decisions

Today’s marketing-savvy travelers know greenwashing when they see it. To help them make authentically sustainable choices, hotel brands need to champion and promote hotels in their portfolios that meet the highest international standards for sustainability initiatives.

How Global Hotel Alliance Is Helping Travelers Make Environmentally Conscious Booking Decisions
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Hotels

Unlocking the New Loyalty Opportunity for Independent Hotel Brands

The hospitality industry continues to make great strides toward recovery, but the old adage that “a rising tide lifts all boats” isn’t ringing true for many independent hotels. While large hotel chains are reinforcing their bottom line with loyalty programs that offer lifestyle rewards, smaller brands are struggling to compete.  In order to meet evolving…

Unlocking the New Loyalty Opportunity for Independent Hotel Brands
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Hotels

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands
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Hotels

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized offers and experiences requires a geographically expansive loyalty program powered by an agile technology platform.

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands
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Hotels

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty program network helps independent hotels capture repeat business, reduce operational strain, and drive topline revenue at minimal cost.

New Ways of Thinking About Today’s Loyalty for Independent Hotel Brands