Global Hotel Alliance Partner Content

Chris Hartley and Kristi Gole of Global Hotel Alliance took the stage at Skift Global Forum to discuss how collaborating with other independent hotels increases small brands’ access to customers, technology solutions, and loyalty benefits, all without sacrificing their individuality.

As Global Hotel Alliance celebrates its 20th anniversary, CEO Chris Hartley reflects on the journey of becoming the world’s largest collection of independent hotel brands, what makes the GHA model different, and how independent hotels can stay ahead in a competitive market.

Global Hotel Alliance’s new report reveals how independent hotel brands can meet the needs of today’s travelers by focusing on easy-to-understand loyalty programs that complement hotel quality and emphasize convenience and functional benefits.

In this video from Skift India Summit 2024, Chris Hartley of Global Hotel Alliance and Anuraag Bhatnagar of The Leela Palaces, Hotels and Resorts discuss the potential of the Indian travel market, the unique travel preferences of Indian travelers, and the importance of personalization and recognition in delivering exceptional guest experiences.

In this video from Skift Global Forum East 2023, Chris Hartley highlights GHA's record-breaking year, shedding light on the evolving landscape of the hospitality industry, especially in the context of loyalty programs and the diverse recovery patterns of global travel markets post-pandemic.

With travel demand holding steady into the new year, Global Hotel Alliance’s new member survey uncovers the most popular destinations for 2024, the factors motivating travelers to visit them, and the hotel loyalty benefits they value most.

A new report from Global Hotel Alliance, “What Travelers Want Most From Loyalty Programs,” explores the sentiments, influences, and preferences of today’s consumers to help hotels develop more effective loyalty strategies and deliver the rewards travelers want.

Today’s marketing-savvy travelers know greenwashing when they see it. To help them make authentically sustainable choices, hotel brands need to champion and promote hotels in their portfolios that meet the highest international standards for sustainability initiatives.

Understanding the true value of loyalty in today’s hospitality landscape How smaller brands and hotel groups can ramp up sales, marketing, and distribution to compete with larger chains How joining…

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.