Choice Hotels Partner Content

Travelers are increasingly prioritizing authentic experiences over cookie-cutter luxury travel. Choice Hotels has relaunched Radisson Individuals to cater to this demand with accommodations that fuse local elements with upper upscale amenities.

SkiftX spoke to Choice Hotels President and CEO Patrick Pacious about key travel trends like road trips, remote work, and growth opportunities amid improving development financing. According to Pacious, Choice’s strategic focus on upscale brands, tech-driven innovations, and track record in hotel conversions will fuel future development.

Choice Hotels has revamped Radisson and Radisson Blu to further solidify its position in the upscale hotel market. The goal? Appeal to a new generation of travelers while honoring its 115-year-old heritage.