Adara Partner Content

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by big data sourced from the world's leading travel and hospitality companies. To learn more visit AdaraGlobal.com

Adara, the world's largest travel data platform, connects digital advertisers to people who are going places. Adara can reach consumers from the point of consideration to the point of purchase through real-time access to first party data from more than 70 global travel brands. Adara has a rich set of data on over 250 million monthly uniques including access to 5 billion travel searches.

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by big data sourced from the world's leading travel and hospitality companies. To learn more visit adaraglobal.com

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by big data sourced from the world's leading travel and hospitality companies. To learn more visit adaraglobal.com