Accor Group Archives - Page 5 of 6 - Skift

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

Hotels

Augmented Hospitality is Changing the Way We Experience Cities

As new concepts of urban living evolve and cities become even more attractive destinations for both working and living, hospitality brands will need to rethink the role they play for visitors and locals alike.

Accor Group + Skift | 6 years ago

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Experiences

How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship

A “midscale” hotel brand may have once brought to mind conventional design, amenities, and food and beverage. But Mercure Hotels is making moves to show that midscale hotels can provide the unparalleled uniqueness of a local experience and become a portal to the destination.

Accor Group + Skift | 7 years ago

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Hotels

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

Accor Group + Skift | 7 years ago

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Hotels

Executive Q&A: Why Hospitality Leads the Future of Design

There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?

Accor Group + Skift | 7 years ago

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Hotels

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

Accor Group + Skift | 7 years ago

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Hotels

New Skift Report: The Transformative Role of Design in Hospitality

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

Accor Group + Skift | 7 years ago

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Hotels

Skift Trend Report: The Transformative Role of Design in Hospitality

A look at hospitality’s role in the future of design A deep dive into the ROI of design A look at designing for business impact vs. human emotion Insights from…

Accor Group + Skift | 7 years ago

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Hotels

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Accor Group + Skift | 7 years ago

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Hotels

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

Accor Group + Skift | 7 years ago

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Hotels

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

Accor Group + Skift | 7 years ago

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