On Experience

Deer Valley is offering a masterclass on how to justify a premium price point, and making sure that expansion narratives map to emotional needs and guest benefits. It is a great example of luxury brand strategy, executed well.

It is disheartening to see the same publications that have previously reported on the perils of overtourism now behaving like golden retrievers chasing a tennis ball, sprinting after the hype with little critical reflection.

Delta is now the best in America. But to realize its ambitions, it needs to start benchmarking itself against the actual world’s best. That is much harder.

The market is forcing a margin call on post-Covid excess, conspicuous consumption, and there is traveler backlash to excessive rates. This pushback has created space for new thinking.

To find the most pure version of hospitality, travelers are increasingly looking to family-owned properties. Owners take a longer view of stewardship and care more about craft and making the right decisions, and not just the most expedient, profit-friendly ones. 

There is a subset of luxury travelers who are taking to the water to find remote, interesting areas that aren’t mobbed. And increasingly, they aren’t opting for hyper-luxe, large scale cruises.

Bangkok is where some of the most inspiring development is happening. Anyone in the hospitality business should take note.

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.

One of the oldest forms of Japanese hospitality is getting more attention from global brands, and cross-pollinating across the Pacific. 

Muscat is the ying to Dubai’s yang. Oman's roadmap doesn’t focus on glitzy mega-projects but rather sustainable growth and cultural preservation.